CRUSH: The End of Anonymity

CRUSH - Bringing you the latest in social media news in four minutes or less. And in our own exciting news - we've gone HD, making our crushing capabilities that much clearer. Enjoy! Don't forget to join us on Facebook and Twitter, and get your daily crush at www.commonsensenms.com Facebook took center stage this week with its annual developers conference, F8. What were the biggest announcements? Although Facebook founder Marc Zuckerberg displayed a dozen new tools and widgets, the most significant announcement to prepare for is the "open graph platform". Open Graph plans to connect all corners in the web in order to "create a Web that's smarter, more social, more personalized, and more semantically aware". As one element of this platform, website owners will have a chance to place a "Like" button on their pages, allowing Facebook to then publish whatever a user likes directly to their Facebook profile.

Of course the privacy police have already stated concern over the new development, and with good reason. When does sharing data on what we read, view, listen to, and interact with on the web become invasive as opposed to interactive? Stay tuned to CRUSH for latest in what is sure to be an upcoming battle over personalization versus privacy.

In honor of the recent celebration of Earth Day, we encourage you to fly on over to the "We Love Birds" community on Ning. Hosted by NRDC and the Cornell Lab of Ornithology, "We Love Birds" is one of the best uses of Ning we've seen yet. View some of natures' finest yourself with the over 7,000 stunning photos.

While social media sites continue to innovate at a crushing speed, the honorable justices of the US Supreme Court seem to be experiencing technical difficulties. The divide between "the hip justices and hip-replacement judges" was made painfully clear during this week's court discussion over sexting and privacy rights. Embarrassing highlights from the case:

• Chief Justice Roberts asks what the difference was between email and a pager
• Justice Kennedy wondered what would happen if you were sent a text the same time you were sending one to someone else - "Does it say: 'Your call is important to us, and we will get back to you?"
• Justice Scalia's confusion on service providers and concern of whether they can be shared by printing them - "You mean (the text) doesn't go right to me?"..."Could Quon print these spicy little conversations and send them to his buddies?"

In other online sex news, we would like to commend Apple's decision to trash nearly 6,000 sexually suggestive iPhone apps. Refreshing to see some leadership within corporate America, and hats off to Steve Jobs for refusing to chose profits over the objectification of women.

And that brings us to our CRUSH OF THE WEEK - Our story this week truly reveals the power of social media, as Mayor of East Haven Connecticut donated a kidney to a Facebook Friend, Carlos Sanchez, after seeing the status update Sanchez posted saying his friends and relatives had all been tested but were not a match. Making the Mayor a hero in our books, and Facebook her loyal sidekick.